New BASF team members to help customers grow better turf and plants
This week we officially welcome four employees to our BASF Turf and Ornamentals team: Product Manager, Missi Koenig; Sales Specialists, David Schell and Brian McCaffrey; and Senior Sales Specialist, David Maubach.
Koenig, Schell and McCaffrey come to BASF from the recent Whitmire Micro-Gen acquisition. Maubach is transitioning from another business within BASF to provide even more experience to our talented T&O team.
Here’s a rundown of how and where our new team members will help distributors, golf course superintendents, nursery and greenhouse growers, and lawn care operators select science-based, chemical solutions for growing healthy turf and plants.
To download the BASF T&O Territory Map for new and current employees click here, or place your cursor  over the map, right click and select “save target as� to download to your desktop.
Product Manager Missi Koenig
In her new role as product manager, Koenig will draw on her specialty market experience, to liaise with the Whitmire-line production group, communicate production demand and packaging, work on new development projects, and aid in product/positioning of the acquired Whitmire-line products within the BASF Turf & Ornamentals portfolio.
Sales Specialist Brian McCaffrey
McCaffrey, who served as Whitmire Micro-Gen’s horticulture national sales manager for mid-south and West Coast sales, will now cover South Florida in his new BASF T&O position as sales specialist.
Sales Specialist David Schell
Schell will join the BASF T&O technical team supporting the Pennsylvania and northern New Jersey area. Schell carries his experience as horticulture regional technical specialist at Whitmire Micro-Gen covering the Northeastern and Mid-Atlantic U.S into his new role.
Senior Sales Specialist David Maubach
Maubach joins the T&O group from the BASF Pest Control business where he was a sales specialist in the Midwest for the past two years. He also spent more than 20 years with the crop protection business at BASF. His new territory for T&O includes Minnesota, Iowa, Missouri, Nebraska, Kansas, Wyoming, Colorado, and North and South Dakota.