At BASF Turf & Ornamentals we want to be the first choice of turf professionals across the U.S. Part of that means a sharp focus on what customers want in new products and delivering solutions that fulfill their unmet needs.

Today, identifying those needs can sometimes be clouded by noise from special interests for “green” or organic products. The appeal of these products is usually tied to the notion that they are better for the environment. Manufactured pesticides are thought by many to be harmful and their benefits somehow artificial.

After all, alternative “non-chemical” treatments must be better. If it’s “organic” that means the turf has been grown and kept healthy naturally, without the aid of pesticides, right?

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Today, BASF Turf & Ornamental is focused on being the market leader and preferred choice for its end users and distribution partners.

To reach this goal, we have a focus on objectives and clear metrics. And in the last several years T&O has made huge strides among its customers by expanding its product portfolio.

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